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After a combined forty years of experience in sales, management, and customer service in the insurance industry, Barbara Atherton decided to establish her own independent agency based upon meeting people's needs and building long-term customer relationships rather than on meeting sales quotas. So in 1992, she founded Insurance Alternatives with her two daughters, Michele and Abigail. Thanks to a focus on personal service, individual solutions, and competitive prices, the agency now serves over 2,000 individuals, families, and businesses in Connecticut.

Centrally located just off Route 84 at the intersection of Main Street and Route 6 in Farmington, Insurance Alternatives maintains a state-of-the-art electronic office. We can deliver immediate answers and advice with instant access to client records, real-time quoting capabilities and direct Internet transactions with insurance companies.

Everyone on the staff is committed to our mission. We are all dedicated to providing the best service and the best products to all of our clients, personably and with a smile. Because Insurance Alternatives is a family business built on family principals, clients can expect the same work ethic and the same client-focused philosophy to continue long into the future. Our clients are human beings first, and policyholders second - and we intend to keep it that way.

Our Mission

  • To design responsible, cost-effective insurance plans that meet each person's individual needs;
  • To ensure that we maintain a balanced portfolio of highly rated companies with competitive premiums;
  • To regularly review the adequacy and price of each client's insurance coverage;
  • To keep our clients abreast of the changes in the industry;
  • To answer the phone personally and to use no voice mail;
  • To act as quickly and efficiently as possible on every request no matter how small;
  • To provide state of the art technology and Internet access;
  • To remember that our clients are human beings first and policyholders second.

 
P.O. Box 976, 336 Main Street, Farmington, CT 06034